JB-HI FI

 

JB Hi-Fi was established in 1974 by Mr. John Barbuto (JB), trading from a single store in East Keilor, Victoria. As a company, JB HI-FI delivers many electrical items, entertainment items as well as educational items for their loyal customers. 

The electrical items such as iPhone, iPad, laptops and televisions etc. are provided by the JB HI-FI 

JB HI-FI inform their new iPhone brands to the customers by using websites, sharing positive feedbacks of consumers through Facebook and twitter, informing through using various types of marketing campaigns as well as distributing leaflets to the customers etc. 

JB Hi-Fi has partnered with digital recycling platform, 

Ecoactiv and social enterprise, PonyUp for Good to provide customers with a convenient, at home e-waste collection service, which also delivers meals to people in need. For every recycling booking, 5 meals will be donated to SecondBite to feed people across Australia doing it tough.

Moreover, JB HI-FI gives high quality products to consumers and providing discount facilities to customers. Now the world is being globalized. The company of JB HI FI provides different types of loans for the cusomers in Australia such as Afterpay, Zip and LatitudePay

Customers can easily gather the information of a product through the company’s website. Therefore, they must build up a website and fill it with all the data that is necessary to clearly convey the product.

Normally, JB HI-FI is using various types of strategies to retain their loyal customers in the company. Retaining loyal customers in the company is not an easy task. They are trying to provide efficient and effective services for clients. Furthermore, they have been engaging in to attract many consumers 

• Reward your customers
• Use your customers’ services and buy their products
• Send thank-you notes
• Return client phone calls promptly
• Do what you say you are going to do.
• Do things when you say you’re going to do them.
• Under-promise and over-deliver
• Be accessible
• Be credible. 
  
  

These days, the JB HI-FI is  offering  several facilities for their clients who are seeking to buy iphone for the cheapest prices such as giving discount and prizes. If someone won the competition that is conducted through online questionnaires, he or she would receive a gift from JB HI-FI

Unique selling point, communication strategies and online forum are the most useful technics to deliver the information about iphone brands among customers in Australia 

Current Communication Strategies- JB has a presence over both online and traditional media through which they are connected with customers

Online - JB website can be accessed on any device, which makes it easier to navigate. Vibrant color is used on the website to attract customers, and properly labeled taskbar makes it easy for the customer to find what they are looking for. Website is a platform where customer can view the different products and get detailed information about every product like features, specification, discount, etc. and also provide the facility to buy online.